We were contacted to help with Brinkman Reforestation’s recruitment campaign. The industry had been struggling to attract planters in recent years. We conceptualized and then implemented a digital marketing strategy aimed at re-framing the idea of a planter in the mind of the youth. The motive behind this was to address the cultural and generational shifts that we believed was at the root of the problem.
The campaign included a new website to use as a landing page for all advertising funnels, an audit and strategy guide for all current social media, the launch of a new Instagram account, and digital ad sets.
Thanks to our efforts Brinkman’s recruitment campaign had 900k+ impressions, and over 3500 application submissions.
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