20.9.2020

2min

Web

3 Tips To Improve Your Website?

By: Norman Mba

Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. We've put together a list of 3 simple ways you can improve your website to make it more helpful and useful.

Email Capture:

One of the best ways to foster relationships with prospective clients and customers is through email marketing. Once you have a person’s email address, you can inform them of new services and send them offers. However, first, you need to capture their email address.

Capturing emails can be accomplished by offering a FREE e-book, newsletter, or other items of value that can only be accessed when a website visitor enters their email address.

Mobile-Friendly and Responsive

Having a website that is not mobile-friendly or responsive hurts you in a variety of different ways. Not only do you lose visitors anyway, but Google drops you in rankings (started in 2015) and searches because they have a hard time looking at your content in certain formats.

While responsive and mobile-friendly work together to create a streamlined user experience, they are two different things.

Mobile-Friendly:

Your website can be viewed correctly on any mobile device such as phones and tablets.

Responsive:

Your website responds to various screen sizes, browser choices and displays properly on any.

Improve Page Speed

Your website page speed is essential for keeping users on the site and interested. Did you know over 53% of people will abandon a mobile site if it takes longer than 3-seconds to load?

If your site is slow, you will be losing out on both conversions and organic visibility. Speed is an SEO ranking factor in its own right, but slow sites will also struggle to retain users.  

There are multiple ways that you can optimize your website speed. 

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