3 SEO KPI's to You Should be Tracking

By: Norman Mba

Is your SEO strategy effective? How can you ensure your efforts drive results? What can you do to improve your website performance?

In the SEO world, KPI-worthy metrics that determine the action you take are few and far between. In this article, I'll explain three useful SEO KPIs:

Organic Traffic

Organic traffic measure visits to your website from search engines such as Google and Bing resulting from organic search results. If a user is inactive, their session will time out after 30 minutes of inactivity by default, and a single user can be responsible for multiple sessions.

This KPI is one of the most important metrics to consider, as its growth denotes you reached the main SEO objective: growing the number of people seeing and visiting your website. Google Analytics can easily track daily searches in your site traffic.

Google Analytics Screen Shot

Bounce Rate

This KPI is a metric that measures the percent of sessions where a user loads the page and exits immediately without performing any action.

Bounce Rate is another essential metric that is considered by the search engines as a ranking factor. Depending on your industry, an average bounce rate should be between 40-60%. If your bounce rate percentage is too high, it indicates your page is not relevant to the search query. Google wants to show users the most relevant and highest quality results possible that resolve the issue.

You can monitor your pages' bounce rate using your Overview report in Google Analytics to identify which ones result in high percentages and try different approaches to see what can help you reduce it.

Page Load Speed

This KPI measures the amount of time that is needed for a webpage to load. Page loading speed is determined by several different factors, including a site's server, page file size, and image compression.

A slow loading speed will hurt your website's Google rankings. In addition, if a site is slow to load, users are less likely to explore more in-depth on the website. Users are also less likely to convert because their first interaction with your company has been frustrating.  

The ideal page load time will vary based on the complexity of the content and the patience of your users; however, the majority of users will abandon a page if it takes more than 3 seconds to load.

Google Page Insights

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